I do NOT want to sign up for any more newsletters. The very thought of it bores me to tears, and I can just see my InBox filling up with the stuff on a daily basis. Ugh.
However … I am quite happy to sign up for Contests & Prizes. Or to Win a Ticket! Or to Get Free Recipes! So, you may want to re-think how you present your sign-box for eNews, making it happily more palatable.
While ConstantContact is the biggest game on the Internet, as a repository for email addresses and a tool for eMarketing — they are becoming somewhat price-y for a smaller farmer or one with more simple requirements. We recently found YourMailListProvider.com and tried them out in a trial membership. The interface is simple to use and the price is less. There may be fewer bells and whistles, but then, some folks do not need the fancy options.